Two international standards designed by media professionals and based on ISO 9001
SWITZERLAND - SUISSE - SCHWEIZ
ISAS BC 9001 and ISAS P 9001 are two Quality Management standards
inspired from ISO 9001 and respectively dedicated to broadcasting
companies (television, radio, Internet) and the
press (newspaper as well as magazines).
Both standards deal with the management system in place in the company,
not directly with the product (programme or article). Above all, they
are setting objectives (copyrights control, audience monitoring,
reliability of information sources, etc.), but don't tell how to reach
them. This means that each media company is free to organize its
tailor-made management system, adapted to its needs, size and context.
Designed by journalists, media professionals and experts from
all parts of the world, ISAS BC 9001 and P 9001 consist in a set of 23
necessary requirements to guaranty the quality
and efficiency of quality management within a media company. Those are
covering almost all the aspects of the management of a media company
(design, production, audience research, communication, HR, quality
control, administration and other support activities like maintenance,
IT, and others.
ISAS BC 9001 and ISAS P 9001 are complemented by a third document: the
Guidelines for the implementation of international standards ISAS BC
9001 and ISAS P 9001 in broadcasting companies, Internet content
producers and the press.
Seit 2005 hat Certimedia weltweit 30 Evaluationen der Qualitätssysteme in verschiedenen (grossen sowie kleinen, öffentlichen sowie privaten) Massmedien geführt. Unsere Evaluationskriteria stützen sich auf die internationale Managementsnorm für die Medienindustrie ISAS BC 9001 und entsprechen den BAKOM Leistungsanforderungen.
eine interaktive und dynamische Evaluationsmethode
eine 5 Jahre Erfahrung als Evaluator und Coach in ca. 30 Medienunternehmen
eine Evaluation den “good practices“ gemäß, die sich auf die internationale Norm ISAS BC 9001 basiert
Konkreter Weise, unsere Evaluation stützt sich auf:
interaktive Werkstätte
Analyse der internen Management Dokumente
Interview eines Teils der Mitglieder des Mediums
Fragebogen (Selbstbewertung)
Alle wichtige Aktivitäten des Mediums werden betrachtet, mit Schwerpunkt auf:
die
existierenden Mechanismen, um die Übereinstimmung mit den
Leistungsanforderungen sowie dem Informationspluralismus und der
Datenüberprüfung zu versichern
den Programmproduktionsprozeß
die Betrachtung der Audienz Erwartungen
den Einkauf von Programmen/ Inhalten
die Wechselwirkung mit Publizität
das Management der HR (Bewertung, Karriere Perspektiven, Ausbildung)
die mit technischem Equipment verbundenen Maßnahmen
Certimedia a évalué, au cours des 4 dernières années, la qualité des systèmes de management d'une trentaine de médias, gros et petits, privés comme publics, sur tous les continents. Nos critères d'évaluations se basent sur la norme internationale pour l'industrie des médias, ISAS BC 9001 et couvrent les exigences du mandat de prestation de l'OFCOM.
ISAS BC 9001 is the international management standard dedicated to
broadcasting. Its 23 main chapters encompass the necessary requirements
to design and produce programs/ features from quality, because
generated in a structured environment obeying to pre-defined rules and
processes. Following ISO 9001 scheme, ISAS BC 9001 standard is not
imposing solutions, but requires from the company that it designs its
own processes (whatever they are) to guarantee quality.
ISAS BC 9001 is the outcome of various workshops performed in five
countries (Canada, Columbia, India, South Africa and Switzerland) and
involving Radio and TV operators, professionals, users and media
experts. Taken over in 2002 by the Media and Society Foundation in
Geneva (not-for-profit organization), with the financial support of the
Hoso Bunka Foundation in Tokyo, the Unesco, the Swiss Office Fédéral de
la Communication (OFCOM) and the Swiss Agency for Development and
Cooperation (SDC), ISAS BC 9001 standard has been published in 2003.
Since then, around 35 media companies worldwide are implementing the
necessary measures to meet ISAS BC 9001 requirements.
Please note that original versions of ISAS BC-9001 and ISAS P-9001 are English and French. They serve as references. Other versions were kindly translated by Certimedia partners, but their conformity is not guaranteed.
ISAS P 9001 is the international management standard dedicated to print
media (newspapers, magazines). Among others, ISAS P 9001 23 main
requirements are focusing on: readers’ and announcers’ satisfaction,
quality and relevance of themes dealt with, editorial independence,
innovation and creativity, independency and transparency of management,
promotion of and respect for ethical rules, representation of national
minorities (opportunity to express themselves and to participate).
Following ISO 9001 scheme, ISAS P 9001 standard is not imposing
solutions, but requires from the company that it designs its own
processes (whatever they are) to guarantee quality.
Published two years after, ISAS P 9001 is inspired by ISAS BC-9001
standard. It was designed by a panel of press specialists and renowned
journalists from all over the world (Russia, France, USA, Belgium,
Thailand, Malaysia, China, South Africa, Switzerland), under the
umbrella of the Media and Society Foundation in Geneva and with the
financial support of the Swiss Agency for Development and Cooperation
(SDC).
Please note that original versions of ISAS BC-9001 and ISAS P-9001 are English and French. They serve as references. Other versions were kindly translated by Certimedia partners, but their conformity is not guaranteed.
Like ISO 9001, ISAS BC and P 9001 standards encourage companies to improve their internal organization and processes. They are not directly takling with contents (article, program, feature). Anyhow this approach has a major impact on quality. By optimizing processes, clarifying responsibilities, identifying shortcomings, listening to readers and stakeholders, the ISAS BC/ P 9001 certification process generates the conditions to improve performance, ethical behaviour and content.
Procedures are not meant to generate bureaucratic rules, but to simplify daily work and avoid recurrent errors. They are fixing the existing way of doing and know-how in order to permit new comers to be operative. Procedures also give indication on milestones, responsibilities and outcomes linked to a defined activity. They should be understood and used as a kitchen recipe
The standard definitely applies to both public and private broadcasters. Some requirements are specific to the public sector and appear as such in the text. The only broadcasters and internet producers excluded from certification are those who specialize in content that cannot meet the general aim of the standard, such as pornography or hate propaganda. State media cannot apply either, because their editorial independency is not ensured. Anyhow all kinds of media can implement a quality management system. The quoted restrictions are only for certification.
This depends on the size, activities, nature of the organization and the complexity of its processes. In general, it takes from 9 to 18 months to comply with the standard’s requirements and to be certified.
Every organization, whatever its size, can implement a quality management system. The standard is giving objectives but doesn't say how to reach them. This means that each organization can design a tailor-made system, which matchs with its needs. The most simple, the best, if all requirements are met.
It can be if the company decides to create too many documents and tools. We recommend to concentrate on critical activities, those that can damage a broadcaster’s or newspapers' quality or image if they are handled poorly.
The Balanced Score Card Model is totally integrated into the ISAS BC/ P
9001 certification schemes. Both models are NOT in competition but
complementary. The BSC Model is very effective for reporting the
performance of the company through appropriate indicators and
“dash-boards”. It brings a useful response to several, though not all,
requirements of the ISAS BC/ P 9001 certification.
No, on the contrary. The independent, professional audit which is essential in the certification process insures that the relation between broadcaster and government is transparent (requirement of both ISAS BC and P 9001 standards).
Yes, the International Federation of Journalists and the Asia-Pacific Institute for Broadcasting Development officially support ISAS BC/ P 9001 standards. Other leading professional organizations, such as the World Association of Newspapers, the European Broadcasting Union, and the International Press Institute have expressed their interest.
The levelling process leading to the compliance with the requirements of ISAS BC/ P standards takes between 9 and 18 months depending on the size of the organization. The best way to manage this levelling process is by working with a consulting firm which will bring during this period all the necessary tools, methodologies and coaching.
Next ISAS BCP 2010 audit training session: April 12th to 14th 2010 in Zurich
Next training session to become ISAS BCP 9001: 2010 auditor will take place from April 12th to April 14th 2010 in Zurich, Switzerland. Prof. Louis Balme (International Standardization and Accreditation Services, ISAS) and Mr. Yves Ménestrier (The Media and Society Foundation, MSF) will be the...
Next ISAS BCP 2010 audit training session: April 12th to 14th 2010 in Zurich
Next training session to become ISAS BCP 9001: 2010 auditor will take place from April 12th to April 14th 2010 in Zurich, Switzerland. Prof. Louis Balme (International Standardization and Accreditation Services, ISAS) and Mr. Yves Ménestrier (The Media and Society Foundation, MSF) will be the...
The Media and Society Foundation, at the basis of ISAS BC and P
9001 standards, received a special tribute from the association Qualität im Journalismus during its Medien-Award 2009, last November, 3rd, in Zurich.
Best awards were given to MAZ (swiss-german institute for journalism) for its 25th anniversary, and to the independent magazine "Hochparterre" for its...
La Fondation Médias et Société, à l'origine des normes ISAS BC et P 9001, s'est vu attribuer une mention spéciale lors des Medien-Award 2009 de l'association Qualität im Journalismus, qui se sont déroulés le 3 novembre 2009 à Zurich.
Les premiers prix ont été remis au MAZ (Institut de journalisme...
The international Standardization Committee for media quality management agreed on a unique standard for Broadcasters and the Press. Taking into account the various feedbacks coming from media users (40 organizations) and the changes introduced in ISO 9001:2008 version, the panel of experts, meeting on September 7th and 8th in Geneva to review and update the former ISAS BC 9001:2003 (for...
The media group BNJ FM, based in Swiss Jura region, is the first French-speaking media organization to get the international ISAS BC 9001 certification. This is rewarding the excellence of its organization.
The group encompasses 3 licensed radio stations: RFJ (Radio Fréquence Jura), RTN (Radio Neuchatel) and RJB (Radio Jura Bernois). In order to comply with the Swiss Federal...
En résultat, BNJ a fait l'objet d'un audit de certification en Juillet 2009, à la suite duquel le groupe est devenu le premier media francophone, ainsi que le premier média suisse, à être certifié ISAS BC 9001. Afin de respecter les critères de l'OFCOM en terme d'évaluation, les auditeurs ont particulièrement mis...
On June 24th, 2009, the Board of the Media and Society Foundation granted the ISAS BC 9001 certification to the Asia-Pacific Institute for Broadcasting Development (AIBD). This three- year validation certificate recognizes the extensive work done by AIBD staff to improve its internal organization to meet the ISAS BC 9001: 2003 twenty-three quality management criteria.
Designed by...
Cette décision s’inscrit dans le cadre de la nouvelle politique suisse présidant à l’octroi des concessions aux radios et télévisions privées régionales. Désormais en effet, ces dernières doivent faire montre de leur engagement en faveur de la qualité et se faire évaluer tous les deux ans par un organisme...
Jedes Evaluator Organismus schlägt sein eigenes Messungssystem vor. Certimedia arbeitet mit der internationalen Qualitätsnorm ISAS BC 9001, die alle Aspekte der Organisation – außer Inhalten – behandelt. Das Objektiv ist, das existierte Qualitätssystem mit den besten Praktiken zu vergleichen und danach, Verbesserungselemente zu identifizieren (dies soll...
Alors que l'Office fédéral de la communication (OFCOM) demande aux radios et télévisions suisses de mettre en place un système qualité, la table-ronde organisée par Certimedia a eu pour objectif d’apporter une information claire et précise d’une part sur les attentes et exigences de l’OFCOM et, d’autre part, sur...
Im Rahmen der neuen Anforderungen der vom BAKOM vergebenen Konzessionen müssen alle betroffene Privatradio- und Fernsehsender interne Qualitätssicherung einführen resp. verbessern. Jedes zwei Jahr werden die internen Qualitätssicherungs-Systeme von unabhängigen und anerkannten Evaluationsfirmen- und Personen beurteilt.
Dans le cadre des nouvelles dispositions de l'OFCOM relatives à la promotion et à l'évaluation de la qualité dans les chaines de télévision et stations de radio sous mandat de concession, Certimedia a déposé son dossier de candidature le 11 novembre 2008.
A travers son département Certimedia, Challenge Optimum...
Richard Michel, LCP's CEO, made the announcement during a press conference hold on September 17th, 2008 in Paris, in presence of Media & Society Foundation (MSF) executive director Guillaume Chenevière and Certimedia Networks representative in Paris, Xavier Gouyou-Beauchamp, from IMCA.
Les radios et télévisions privées qui ont obtenu de l'Office fédéral de la communication (OFCOM) l’octroi ou le renouvellement de leur concession devront, à partir de 2009, se soumettre tous les deux ans à une évaluation de leur système de management sous l’angle de la qualité et donner la preuve de leur...
Les radios et télévisions privées suisses bénéficiant d'une concession vont désormais devoir se soumettre tous les deux ans à une évaluation de la qualité de leur système de management, qui sera réalisée par des experts indépendants, reconnus par l'OFCOM.
2008 will be for Certimedia a year of intensive activities in the Asia.Pacific region. Thanks to the support of its new partner in the region, the Asia-Pacific Insitute for Broadcasting Development (AIBD), Certimedia is involved in various consulting projects. Additionally to the assistance to media companies willing to be compliant with ISAS BC/P 9001, Certimedia is also taking part...
Certimedia team took part to the 5th Asia Media Summit on May 27th and
28th in Malaysia. This was the occasion to promote ISAS BC 9001 quality
management standard among the participants as well as to strengthen the links between Certimedia and the Asia-Pacific Institute for Broadcasting Development
(AIBD), who organized the Summit. Chinese and Indian members of
Certimedia network also...
On April 3rd, 2008, Latvijas Radio received in Riga’s Great Guildhall
the ISAS BC 9001:2003 certificate for the quality of its management
system. Latvijas Radio is the first European media and the first radio
in the world to comply with the requirements of this professional
standard specially designed for the media companies.
The
ceremony was attended by prominent...
Due
to the valuable contribution of Iranian, Algerian and Egyptian media
specialists, ISAS BC 9001 quality management standard for radio,
television and Internet is now translated into Farsi and Arabic
languages. To discover those new versions, duly validated by ISAS and
by the Media & Society Foundation, click here for Farsi and Arabic.
(Prize for the international influence of Geneva) by the City of
Geneva, in recognition of his professional career and especially his
work at the head of the MSF to foster quality in the press, radio,
television and the Internet content providers industry. As a result of
his commitment, some 30 companies in the world are implementing the
ISAS BC/P 9001 standards (among them...
On December the 4th, 2007, Canal Once became the first television channel of the Americas to get the ISAS BC 9001 certification and the first public service broadcaster one. This awards Canal Once
long time commitment to quality - since 2002 the channel, specialized
in culture and education, has been ISO 9001certified. It is also the
recognition of its compliance with the best practices of...
quality management system with the professional and quality
requirements specifically designed for the media industry. It is also
an evidence of Trans TV ability to innovate and to improve its
products and processes. Tailor-made mechanisms on audience research and
program evaluation, totally in line with ISAS BC 9001, are among the
channel assets.
Trans TV is leader in...
Certimedia will be in charge, with 3 other independent organisms, to evaluate the quality management systems of the 54 regional radio stations and television channels which received broadcasting licence and subsidy from Swiss government.This decision, communicated on February 13th, 2009, is in line with the Swiss Federal Office for Communication (OFCOM, equivalent to Ministry) new policy...