An international standard designed by media professionals and based on ISO 9001
SWITZERLAND - SUISSE - SCHWEIZ
ISAS BCP 9001 is a Quality Management standard
inspired from ISO 9001 and dedicated to broadcasting
companies (television, radio), the
press (newspaper as well as magazines) and Internet content producers.
The standard deals with the management system in place in the company,
not directly with the product (programme or article). Above all, isit setting objectives (copyrights control, audience monitoring,
reliability of information sources, etc.), but does not tell how to reach
them. This means that each media company is free to organize its
tailor-made management system, adapted to its needs, size and context.
Designed by journalists, media professionals and experts from
all parts of the world, ISAS BCP 9001 consists in a set of 23
necessary requirements to guaranty the quality
and efficiency of quality management within a media company. Those are
covering almost all the aspects of the management of a media company
(design, production, audience research, communication, HR, quality
control, administration and other support activities like maintenance,
IT, and others.
ISAS BCP 9001 is completed by a third document: the
Guidelines for the implementation of international standard ISAS BCP
9001 in broadcasting companies, Internet content
producers and the press.
Seit 2005 hat Certimedia weltweit 40 Evaluationen der Qualitätssysteme in verschiedenen (grossen sowie kleinen, öffentlichen sowie privaten) Massmedien geführt. Unsere Evaluationskriteria stützen sich auf die internationale Managementsnorm für die Medienindustrie ISAS BCP 9001 und entsprechen den BAKOM Leistungsanforderungen.
Certimedia a évalué, au cours des 4 dernières années, la qualité des systèmes de management d'une quarantaine de médias, gros et petits, privés comme publics, sur tous les continents. Nos critères d'évaluations se basent sur la norme internationale pour l'industrie des médias, ISAS BCP 9001 et couvrent les exigences du mandat de prestation de l'OFCOM.
ISAS BCP 9001 is the result of the merging of two original standards ISAS BC 9001:2003 dedicated to broadcasting companies and ISAS P 9001:2005 dedicated to the press. Its 23 main chapters encompass the necessary requirements
to design and produce programs/ features from quality, because
generated in a structured environment obeying to pre-defined rules and
processes. Following ISO 9001 scheme, ISAS BCP 9001 standard is not
imposing solutions, but requires from the company that it designs its
own processes (whatever they are) to guarantee quality.
ISAS BC 9001:2003 was the outcome of various workshops performed in five
countries (Canada, Columbia, India, South Africa and Switzerland) and
involving Radio and TV operators, professionals, users and media
experts. Taken over in 2002 by the Media and Society Foundation in
Geneva (not-for-profit organization), with the financial support of the
Hoso Bunka Foundation in Tokyo, the Unesco, the Swiss Office Fédéral de
la Communication (OFCOM) and the Swiss Agency for Development and
Cooperation (SDC), ISAS BC 9001 standard has been published in 2003.
Published two years after, ISAS P 9001:2005 was inspired by ISAS BC 9001
standard. It was designed by a panel of press specialists and
journalists from all over the world (Russia, France, USA, Belgium,
Thailand, Malaysia, China, South Africa, Switzerland), under the
umbrella of the Media and Society Foundation in Geneva and with the
financial support of the Swiss Agency for Development and Cooperation
In 2009, a Standardization Committee took place in Geneva and lead to the decision of merging the two standards that were very similar into a unique universal one : ISAS BCP 9001, that was officially launched in June 2010.
Please note that original versions of ISAS BC-9001 and ISAS P-9001 are English and French. They serve as references. Other versions were kindly translated by Certimedia partners, but their conformity is not guaranteed.
Like ISO 9001, ISAS BC and P 9001 standards encourage companies to improve their internal organization and processes. They are not directly takling with contents (article, program, feature). Anyhow this approach has a major impact on quality. By optimizing processes, clarifying responsibilities, identifying shortcomings, listening to readers and stakeholders, the ISAS BC/ P 9001 certification process generates the conditions to improve performance, ethical behaviour and content.
Procedures are not meant to generate bureaucratic rules, but to simplify daily work and avoid recurrent errors. They are fixing the existing way of doing and know-how in order to permit new comers to be operative. Procedures also give indication on milestones, responsibilities and outcomes linked to a defined activity. They should be understood and used as a kitchen recipe
The standard definitely applies to both public and private broadcasters. Some requirements are specific to the public sector and appear as such in the text. The only broadcasters and internet producers excluded from certification are those who specialize in content that cannot meet the general aim of the standard, such as pornography or hate propaganda. State media cannot apply either, because their editorial independency is not ensured. Anyhow all kinds of media can implement a quality management system. The quoted restrictions are only for certification.
This depends on the size, activities, nature of the organization and the complexity of its processes. In general, it takes from 9 to 18 months to comply with the standard’s requirements and to be certified.
Every organization, whatever its size, can implement a quality management system. The standard is giving objectives but doesn't say how to reach them. This means that each organization can design a tailor-made system, which matchs with its needs. The most simple, the best, if all requirements are met.
It can be if the company decides to create too many documents and tools. We recommend to concentrate on critical activities, those that can damage a broadcaster’s or newspapers' quality or image if they are handled poorly.
The Balanced Score Card Model is totally integrated into the ISAS BC/ P
9001 certification schemes. Both models are NOT in competition but
complementary. The BSC Model is very effective for reporting the
performance of the company through appropriate indicators and
“dash-boards”. It brings a useful response to several, though not all,
requirements of the ISAS BC/ P 9001 certification.
No, on the contrary. The independent, professional audit which is essential in the certification process insures that the relation between broadcaster and government is transparent (requirement of both ISAS BC and P 9001 standards).
Yes, the International Federation of Journalists and the Asia-Pacific Institute for Broadcasting Development officially support ISAS BC/ P 9001 standards. Other leading professional organizations, such as the World Association of Newspapers, the European Broadcasting Union, and the International Press Institute have expressed their interest.
The levelling process leading to the compliance with the requirements of ISAS BC/ P standards takes between 9 and 18 months depending on the size of the organization. The best way to manage this levelling process is by working with a consulting firm which will bring during this period all the necessary tools, methodologies and coaching.
Lessons learnt from the development of quality management system in a large public broadcasting corporation
Case Study of VTV & Thai PBS
Workshop : Ten Years from Now : A Survey on the Relationship Between Media and Society
Challenge Optimum meets Mr Somchai Suwanban, the Managing Director of Thai PBS
The meeting is organized at the beginning of a one-week workshop dedicated to leveraging the project by which Thai PBS will be certified according to the requirements of ISAS BCP9001. The company has already achieved a great deal of the certification project : 60 executives already attended a one-week training...
July8th, 2013, Bangkok : Challenge Optimum meets Mr Somchai Suwanban, the Managing Director of Thai PBS
The meeting is organized at the beginning of a one-week workshop dedicated to leveraging the project by which Thai PBS will be certified according to the requirements of ISAS BCP9001. The company has already achieved a great deal of the certification project : 60 executives...
May 2013 : Vietnam TV will host the workshop on Media Quality Management during the next General Assembly of the ABU in Hanoi, on october 30th
"Lessons learnt from the deployment of a quality management system in a large public broadcasting corporations : case study of VTV"
Suggested programme :
1 - ISAS BCP 9001 : the genesis of a quality management standard...
April 2013 : the Swiss Federal Department of Communications (BAKOM) confirms the 3rd round of evaluations of the quality management system of Swiss electronic media.
September 21st, Mexico : Challenge Optimum is guest speaker of the Mexican Institute for Normalization and Certification to provide 100 executives from 35 Media organizations with best practices in quality management implemented in Media organizations worldwide.
Thai Public Broadcasting Service launches the ISAS BCP9001 certification pro, Bangkok
Since its inception in January 2008 at the outset of Thailand's worst
political conflict, Thailand's first public broadcaster has brought
social and cultural perspectives to the daily lives of Thai people
through its diverse news, educational and entertainment programs.
Challenge Optimum is guest speaker at the Vietnam TV festival organized by VTV in Da Nang before 50 executives directors of TV from Vietnam, Laos, Cambodge, China and Japan. After Mrs Loan Ta Bich, Director of Youth channel VTV6, reminded the main program quality management stakes in VTV, NHK programming director, Mrs Nobuko Shiraishi explained how the Nippon PSB measures its audience and...
Sept. 14th-15th, 2011, Kuala Lumpur, Malaysia : David Balme leads a workshop on quality management in the Media Industry, with a group of 17 senior managers from all over the Asia-Pacific region (Pakistan, Thailand, Mauritius, Nigeria, Tanzania, Vietnam, India, Bengla Desh, Maldives, Malaysia, Sri Lanka and Maynmar). These managers all look for new management tools to foster management...
Sept. 6th-8th, 2011, Ulaan Baatar, Mongolia : David & Louis Balme conducted a quality check up of the Mongolian National Broadcaster (MNB). This formerly state owned 720 headcount company (1 TV channel, 4 national radios) turned into a public service broadcaster in 2005 after a new law was voted by the parliament. The certification according to the ISAS BCP 9001 management requirements would...
Prof Lazescu, PDG of TVR and David Balme, CEO Challenge Optimum S.A.
With the support of the Media & Society Foundation, the Certimedia
Department of Challenge Optimum S.A. has completed a quality check-up at
the Romanian Television Society TVR.
First step in a compliance building process with the 25 requirements of the ISAS
BCP 9001 international management standard, it...
The Media and Society Foundation officially launched its new standard for quality management in media companies, ISAS BCP 9001:2010.
This new standard is the result of the merging of the international standards ISAS BC 9001:2003 and ISAS P 9001:2005, that was decided during the Standardization Committee that took place in Geneva in September 2009 (click here to read our news concerning...
The objectives of those 3 training days are to explain the main requirements of ISAS BCP 9001: 2010 and to introduce / refresh the fundamental rules of auditing as per ISO 19011: 2002. The course is open both to media staff members and to consultants/ auditors working with the media companies. The training can be assured in...
We were honoured to chair the pre-summit workshop on Media Quality Management, on May 24th 2010 in Beijing. Over 40 executives of Media companies from all the Asia-Pacific region area, ranging from chief editors to CEO or Chairman of the board, attended this one day workshop which focused on how to master the media crisis by adopting quality management techniques. The workshop also gave the...
The Media & Society Foundation has developed a new “Media Management Starter Kit”, free of charge, particularly adapted to small and medium size media.
User-friendly, it is proposing a step by step approach based on the best management practices observed in the field and fully compliant with ISAS BCP 9001 international standard.
It will help your media organisation...
Challenge Optimum takes part in the Asia Media Summit, organized in Beijing by the Asia-Pacific Institute for Broadcasting Development (AIBD) as an expert of media quality management. The summit focuses more particularly on how to master the media crisis by adopting quality management techniques, the latest version of ISAS BCP 9001:2010 international standard and the new quality management...
The Media and Society Foundation, at the basis of ISAS BC and P
9001 standards, received a special tribute from the association Qualität im Journalismus during its Medien-Award 2009, last November, 3rd, in Zurich.
Best awards were given to MAZ (swiss-german institute for journalism) for its 25th anniversary, and to the independent magazine "Hochparterre" for its...
La Fondation Médias et Société, à l'origine des normes ISAS BC et P 9001, s'est vu attribuer une mention spéciale lors des Medien-Award 2009 de l'association Qualität im Journalismus, qui se sont déroulés le 3 novembre 2009 à Zurich.
Les premiers prix ont été remis au MAZ (Institut de journalisme...
The international Standardization Committee for media quality management agreed on a unique standard for Broadcasters and the Press. Taking into account the various feedbacks coming from media users (40 organizations) and the changes introduced in ISO 9001:2008 version, the panel of experts, meeting on September 7th and 8th in Geneva to review and update the former ISAS BC 9001:2003 (for...
The media group BNJ FM, based in Swiss Jura region, is the first French-speaking media organization to get the international ISAS BC 9001 certification. This is rewarding the excellence of its organization.
The group encompasses 3 licensed radio stations: RFJ (Radio Fréquence Jura), RTN (Radio Neuchatel) and RJB (Radio Jura Bernois). In order to comply with the Swiss Federal...
En résultat, BNJ a fait l'objet d'un audit de certification en Juillet 2009, à la suite duquel le groupe est devenu le premier media francophone, ainsi que le premier média suisse, à être certifié ISAS BC 9001. Afin de respecter les critères de l'OFCOM en terme d'évaluation, les auditeurs ont particulièrement mis...
On June 24th, 2009, the Board of the Media and Society Foundation granted the ISAS BC 9001 certification to the Asia-Pacific Institute for Broadcasting Development (AIBD). This three- year validation certificate recognizes the extensive work done by AIBD staff to improve its internal organization to meet the ISAS BC 9001: 2003 twenty-three quality management criteria.
Cette décision s’inscrit dans le cadre de la nouvelle politique suisse présidant à l’octroi des concessions aux radios et télévisions privées régionales. Désormais en effet, ces dernières doivent faire montre de leur engagement en faveur de la qualité et se faire évaluer tous les deux ans par un organisme...
Jedes Evaluator Organismus schlägt sein eigenes Messungssystem vor. Certimedia arbeitet mit der internationalen Qualitätsnorm ISAS BC 9001, die alle Aspekte der Organisation – außer Inhalten – behandelt. Das Objektiv ist, das existierte Qualitätssystem mit den besten Praktiken zu vergleichen und danach, Verbesserungselemente zu identifizieren (dies soll...
Alors que l'Office fédéral de la communication (OFCOM) demande aux radios et télévisions suisses de mettre en place un système qualité, la table-ronde organisée par Certimedia a eu pour objectif d’apporter une information claire et précise d’une part sur les attentes et exigences de l’OFCOM et, d’autre part, sur...
Certimedia will be in charge, with 3 other independent organisms, to evaluate the quality management systems of the 54 regional radio stations and television channels which received broadcasting licence and subsidy from Swiss government.This decision, communicated on February 13th, 2009, is in line with the Swiss Federal Office for Communication (OFCOM, equivalent to Ministry) new policy...