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Two international standards designed by media professionals and based on ISO 9001

 

SWITZERLAND - SUISSE - SCHWEIZ

ISAS BC 9001 and ISAS P 9001 are two Quality Management standards inspired from ISO 9001 and respectively dedicated to broadcasting companies (television, radio, Internet) and the press (newspaper as well as magazines).

Both standards deal with the management system in place in the company, not directly with the product (programme or article). Above all, they are setting objectives (copyrights control, audience monitoring, reliability of information sources, etc.), but don't tell how to reach them. This means that each media company is free to organize its tailor-made management system, adapted to its needs, size and context.

Designed by journalists, media professionals and experts from all parts of the world, ISAS BC 9001 and P 9001 consist in a set of 23 necessary requirements to guaranty the quality and efficiency of quality management within a media company. Those are covering almost all the aspects of the management of a media company (design, production, audience research, communication, HR, quality control, administration and other support activities like maintenance, IT, and others.

ISAS BC 9001 and ISAS P 9001 are complemented by a third document: the Guidelines for the implementation of international standards ISAS BC 9001 and ISAS P 9001 in broadcasting companies, Internet content producers and the press.
 

Evaluation


Seit 2005 hat Certimedia weltweit 30 Evaluationen der Qualitätssysteme in verschiedenen (grossen sowie kleinen, öffentlichen sowie privaten) Massmedien geführt. Unsere Evaluationskriteria stützen sich auf die internationale Managementsnorm für die Medienindustrie ISAS BC 9001 und entsprechen den BAKOM Leistungsanforderungen.




Certimedia bietet Sie an:
  • eine interaktive und dynamische Evaluationsmethode
  • eine 5 Jahre Erfahrung als Evaluator und Coach in ca. 30 Medienunternehmen
  • eine Evaluation den “good practices“ gemäß, die sich auf die internationale Norm ISAS BC 9001 basiert
Konkreter Weise, unsere Evaluation stützt sich auf:
  • interaktive Werkstätte
  • Analyse der internen Management Dokumente
  • Interview eines Teils der Mitglieder des Mediums
  • Fragebogen (Selbstbewertung)
Alle wichtige Aktivitäten des Mediums werden betrachtet, mit Schwerpunkt auf:
  • die existierenden Mechanismen, um die Übereinstimmung mit den Leistungsanforderungen sowie dem Informationspluralismus und der Datenüberprüfung zu versichern
  • den Programmproduktionsprozeß
  • die Betrachtung der Audienz Erwartungen
  • den Einkauf von Programmen/ Inhalten
  • die Wechselwirkung mit Publizität
  • das Management der HR (Bewertung, Karriere Perspektiven, Ausbildung)
  • die mit technischem Equipment verbundenen Maßnahmen

File Icon Certimedia Flyer SUISSE (Deutsch)
File Icon Certimedia Flyer SUISSE (Français)



Certimedia a évalué, au cours des 4 dernières années, la qualité des systèmes de management  d'une trentaine de médias, gros et petits, privés comme publics, sur tous les continents. Nos critères d'évaluations se basent sur la norme internationale pour l'industrie des médias, ISAS BC 9001 et couvrent les exigences du mandat de prestation de l'OFCOM.

Certimedia vous propose une méthode d'évaluation:
  • participative et dynamique
  • qui a fait ses preuves dans une trentaine de médias entre 2004 et 2009
  • basée sur la norme internationale de management de la qualité par les médias: ISAS BC 9001
Concrètement, l'évaluation s'appuie sur:
  • des ateliers intéractifs
  • une analyse des documents de management internes
  • l'interview d'une partie des collaborateurs
  • un questionnaire d'autoévaluation
Toutes les activités du média sont prises en compte, avec un accent plus marqué sur:
  • les mécanismes mis en oeuvre pour garantir le respect du mandat de prestation, la pluralité de l'information, la vérification des données
  • le processus de production de programmes dans son ensemble
  • les achats de contenu
  • les interactions avec la publicité
  • la gestion des RH dans ses aspects formation-évaluation
  • les mesures pour la maintenance des équipements.

File Icon Certimedia Flyer SUISSE (Deutsch)
File Icon Certimedia Flyer SUISSE (Français)


Contact


Dr Magali MODOUX


Dr Magali MODOUX
+41 22 738 13 11    
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Challenge Optimum S.A.
Département Certimedia
3 rue des Plantaporrêts
1205 Genève
Tél. +41 22 738 13 11

 



ISAS BC 9001 Standard

 

ISAS P 9001 Standard

ISAS BC 9001:2003 is dedicated to radio, television and Internet

Description

 ISAS BC 9001 is the international management standard dedicated to broadcasting. Its 23 main chapters encompass the necessary requirements to design and produce programs/ features from quality, because generated in a structured environment obeying to pre-defined rules and processes. Following ISO 9001 scheme, ISAS BC 9001 standard is not imposing solutions, but requires from the company that it designs its own processes (whatever they are) to guarantee quality.

ISAS BC 9001 is the outcome of various workshops performed in five countries (Canada, Columbia, India, South Africa and Switzerland) and involving Radio and TV operators, professionals, users and media experts. Taken over in 2002 by the Media and Society Foundation in Geneva (not-for-profit organization), with the financial support of the Hoso Bunka Foundation in Tokyo, the Unesco, the Swiss Office Fédéral de la Communication (OFCOM) and the Swiss Agency for Development and Cooperation (SDC), ISAS BC 9001 standard has been published in 2003. Since then, around 35 media companies worldwide are implementing the necessary measures to meet ISAS BC 9001 requirements.

ISAS BC 9001 Documents

 

ISAS P 9001:2003 is dedicated to print media 

Description

 ISAS P 9001 is the international management standard dedicated to print media (newspapers, magazines). Among others, ISAS P 9001 23 main requirements are focusing on: readers’ and announcers’ satisfaction, quality and relevance of themes dealt with, editorial independence, innovation and creativity, independency and transparency of management, promotion of and respect for ethical rules, representation of national minorities (opportunity to express themselves and to participate). Following ISO 9001 scheme, ISAS P 9001 standard is not imposing solutions, but requires from the company that it designs its own processes (whatever they are) to guarantee quality.

Published two years after, ISAS P 9001 is inspired by ISAS BC-9001 standard. It was designed by a panel of press specialists and renowned journalists from all over the world (Russia, France, USA, Belgium, Thailand, Malaysia, China, South Africa, Switzerland), under the umbrella of the Media and Society Foundation in Geneva and with the financial support of the Swiss Agency for Development and Cooperation (SDC). 

ISAS P 9001 Documents

 
 

Frequently Asked Questions (FAQ)

Like ISO 9001, ISAS BC and P 9001 standards encourage companies to improve their internal organization and processes. They are not directly takling with contents (article, program, feature). Anyhow this approach has a major impact on quality. By optimizing processes, clarifying responsibilities, identifying shortcomings, listening to readers and stakeholders, the ISAS BC/ P 9001 certification process generates the conditions to improve performance, ethical behaviour and content. 

Procedures are not meant to generate bureaucratic rules, but to simplify daily work and avoid recurrent errors. They are fixing the existing way of doing and know-how in order to permit new comers to be operative. Procedures also give indication on milestones, responsibilities and outcomes linked to a defined activity. They should be understood and used as a kitchen recipe

The standard definitely applies to both public and private broadcasters. Some requirements are specific to the public sector and appear as such in the text. The only broadcasters and internet producers excluded from certification are those who specialize in content that cannot meet the general aim of the standard, such as pornography or hate propaganda. State media cannot apply either, because their editorial independency is not ensured. Anyhow all kinds of media can implement a quality management system. The quoted restrictions are only for certification.

This depends on the size, activities, nature of the organization and the complexity of its processes. In general, it takes from 9 to 18 months to comply with the standard’s requirements and to be certified.

Every organization, whatever its size, can implement a quality management system. The standard is giving objectives but doesn't say how to reach them. This means that each organization can design a tailor-made system, which matchs with its needs. The most simple, the best, if all requirements are met.

It can be if the company decides to create too many documents and tools. We recommend to concentrate on critical activities, those that can damage a broadcaster’s or newspapers' quality or image if they are handled poorly.

The Balanced Score Card Model is totally integrated into the ISAS BC/ P 9001 certification schemes. Both models are NOT in competition but complementary. The BSC Model is very effective for reporting the performance of the company through appropriate indicators and “dash-boards”. It brings a useful response to several, though not all, requirements of the ISAS BC/ P 9001 certification.

No, on the contrary. The independent, professional audit which is essential in the certification process insures that the relation between broadcaster and government is transparent (requirement of both ISAS BC and P 9001 standards).

Yes, the International Federation of Journalists and the Asia-Pacific Institute for Broadcasting Development officially support ISAS BC/ P 9001 standards. Other leading professional organizations, such as the World Association of Newspapers, the European Broadcasting Union, and the International Press Institute have expressed their interest.

The levelling process leading to the compliance with the requirements of ISAS BC/ P standards takes between 9 and 18 months depending on the size of the organization. The best way to manage this levelling process is by working with a consulting firm which will bring during this period all the necessary tools, methodologies and coaching.

 

 

Latest News


05-02-2010
Next ISAS BCP 2010 audit training session: April 12th to 14th 2010 in Zurich

Next training session to become ISAS BCP 9001: 2010 auditor will take place from April 12th to April 14th 2010 in Zurich, Switzerland. Prof. Louis Balme (International Standardization and Accreditation Services, ISAS) and Mr. Yves Ménestrier (The Media and Society Foundation, MSF) will be the...
05-02-2010
Next ISAS BCP 2010 audit training session: April 12th to 14th 2010 in Zurich

Next training session to become ISAS BCP 9001: 2010 auditor will take place from April 12th to April 14th 2010 in Zurich, Switzerland. Prof. Louis Balme (International Standardization and Accreditation Services, ISAS) and Mr. Yves Ménestrier (The Media and Society Foundation, MSF) will be the...
18-11-2009
The Media and Society Foundation, at the basis of  ISAS BC and P 9001 standards, received a special tribute from the association Qualität im Journalismus during its Medien-Award 2009, last November, 3rd, in Zurich.
Best awards were given to MAZ (swiss-german institute for journalism) for its 25th anniversary, and to the independent magazine "Hochparterre" for its...
16-11-2009
La Fondation Médias et Société, à l'origine des normes ISAS BC et P 9001, s'est vu attribuer une mention spéciale lors des Medien-Award 2009 de l'association Qualität im Journalismus, qui se sont déroulés le 3 novembre 2009 à Zurich.
Les premiers prix ont été remis au MAZ (Institut de journalisme...
08-09-2009
The international Standardization Committee for media quality management agreed on a unique standard for Broadcasters and the Press. Taking into account the various feedbacks coming from media users (40 organizations) and the changes introduced in ISO 9001:2008 version, the panel of experts, meeting on September 7th and 8th in Geneva to review and update the former ISAS BC 9001:2003 (for...
27-08-2009
The media group BNJ FM, based in Swiss Jura region, is the first French-speaking media organization to get the international ISAS BC 9001 certification. This is rewarding the excellence of its organization.

The group encompasses 3 licensed radio stations: RFJ (Radio Fréquence Jura), RTN (Radio Neuchatel) and RJB (Radio Jura Bernois). In order to comply with the Swiss Federal...
27-08-2009
En résultat, BNJ a fait l'objet d'un audit de certification en Juillet 2009, à la suite duquel le groupe est devenu le premier media francophone, ainsi que le premier média suisse, à être certifié ISAS BC 9001. Afin de respecter les critères de l'OFCOM en terme d'évaluation, les auditeurs ont particulièrement mis...
30-06-2009
On June 24th, 2009, the Board of the Media and Society Foundation granted the ISAS BC 9001 certification to the Asia-Pacific Institute for Broadcasting Development (AIBD). This three- year validation certificate recognizes the extensive work done by AIBD staff to improve its internal organization to meet the ISAS BC 9001: 2003 twenty-three quality management criteria. Designed by...
13-05-2009
19-02-2009
Cette décision s’inscrit dans le cadre de la nouvelle politique suisse présidant à l’octroi des concessions aux radios et télévisions privées régionales. Désormais en effet, ces dernières doivent faire montre de leur engagement en faveur de la qualité et se faire évaluer tous les deux ans par un organisme...
19-02-2009

Jedes Evaluator Organismus schlägt sein eigenes Messungssystem vor. Certimedia arbeitet mit der internationalen Qualitätsnorm ISAS BC 9001, die alle Aspekte der Organisation – außer Inhalten – behandelt. Das Objektiv ist, das existierte Qualitätssystem mit den besten Praktiken zu vergleichen und danach, Verbesserungselemente zu identifizieren (dies soll...
05-02-2009
Alors que l'Office fédéral de la communication (OFCOM) demande aux radios et télévisions suisses de mettre en place un système qualité, la table-ronde organisée par Certimedia a eu pour objectif d’apporter une information claire et précise d’une part sur les attentes et exigences de l’OFCOM et, d’autre part, sur...
05-02-2009
Im Rahmen der neuen Anforderungen der vom BAKOM vergebenen Konzessionen müssen alle betroffene Privatradio- und Fernsehsender interne Qualitätssicherung einführen resp. verbessern. Jedes zwei Jahr werden die internen Qualitätssicherungs-Systeme von unabhängigen und anerkannten Evaluationsfirmen- und Personen beurteilt.

Der „Runde Tisch“, der...
27-11-2008
Dans le cadre des nouvelles dispositions de l'OFCOM relatives à la promotion et à l'évaluation de la qualité dans les chaines de télévision et stations de radio sous mandat de concession, Certimedia a déposé son dossier de candidature le 11 novembre 2008.

A travers son département Certimedia, Challenge Optimum...
20-11-2008
29-09-2008

29-09-2008

18-09-2008
 
Richard Michel, LCP's CEO, made the announcement during a press conference hold on September 17th, 2008 in Paris, in presence of Media & Society Foundation (MSF) executive director Guillaume Chenevière and Certimedia Networks representative in Paris, Xavier Gouyou-Beauchamp, from IMCA.
12-09-2008
09-09-2008
Les radios et télévisions privées qui ont obtenu de l'Office fédéral de la communication (OFCOM) l’octroi ou le renouvellement de leur concession devront, à partir de 2009, se soumettre tous les deux ans à une évaluation de leur système de management sous l’angle de la qualité et donner la preuve de leur...
29-07-2008
Les radios et télévisions privées suisses bénéficiant d'une concession vont désormais devoir se soumettre tous les deux ans à une évaluation de la qualité de leur système de management, qui sera réalisée par des experts indépendants, reconnus par l'OFCOM.

Qu'est-ce que cela...
16-07-2008
2008 will be for Certimedia a year of intensive activities in the Asia.Pacific region. Thanks to the support of its new partner in the region, the Asia-Pacific Insitute for Broadcasting Development (AIBD), Certimedia is involved in various consulting projects. Additionally to the assistance to media companies willing to be compliant with ISAS BC/P 9001, Certimedia is also taking part...
12-06-2008
Certimedia team took part to the 5th Asia Media Summit on May 27th and 28th in Malaysia. This was the occasion to promote ISAS BC 9001 quality management standard among the participants as well as to strengthen the links between Certimedia and the Asia-Pacific Institute for Broadcasting Development (AIBD), who organized the Summit. Chinese and Indian members of Certimedia network also...
04-04-2008
On April 3rd, 2008, Latvijas Radio received in Riga’s Great Guildhall the ISAS BC 9001:2003 certificate for the quality of its management system. Latvijas Radio is the first European media and the first radio in the world to comply with the requirements of this professional standard specially designed for the media companies. The ceremony was attended by prominent...
19-03-2008
Due to the valuable contribution of Iranian, Algerian and Egyptian media specialists, ISAS BC 9001 quality management standard for radio, television and Internet is now translated into Farsi and Arabic languages. To discover those new versions, duly validated by ISAS and by the Media & Society Foundation, click here for Farsi and Arabic.
26-01-2008
  (Prize for the international influence of Geneva) by the City of Geneva, in recognition of his professional career and especially his work at the head of the MSF to foster quality in the press, radio, television and the Internet content providers industry. As a result of his commitment, some 30 companies in the world are implementing the ISAS BC/P 9001 standards (among them...
04-01-2008
On December the 4th, 2007, Canal Once became the first television channel of the Americas to get the ISAS BC 9001 certification and the first public service broadcaster one. This awards Canal Once long time commitment to quality - since 2002 the channel, specialized in culture and education, has been ISO 9001certified. It is also the recognition of its compliance with the best practices of...
04-01-2008
quality management system with the professional and quality requirements specifically designed for the media industry. It is also an evidence of Trans TV ability to innovate and to improve its products and processes. Tailor-made mechanisms on audience research and program evaluation, totally in line with ISAS BC 9001, are among the channel assets.
Trans TV is leader in...
 

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Image © AFP
Journalistes à Erez le 19 juin 2007.


Un code unique de déontologie des journalistes a été élaboré par un comité de...
13-02-2009
Certimedia will be in charge, with 3 other independent organisms, to evaluate the quality management systems of the 54 regional radio stations and television channels which received broadcasting licence and subsidy from Swiss government.This decision, communicated on February 13th, 2009, is in line with the Swiss Federal Office for Communication (OFCOM, equivalent to Ministry) new policy...
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