June 10 : workshop on Media Quality Management, in Beijing |
| 16-06-2010 | |
|
We were honoured to chair the pre-summit workshop on Media Quality Management, on May 24th 2010 in Beijing. Over 40 executives of Media companies from all the Asia-Pacific region area, ranging from chief editors to CEO or Chairman of the board, attended this one day workshop which focused on how to master the media crisis by adopting quality management techniques. The workshop also gave the opportunity to listen to Dr Jean-Bernard Münch, President of the Swiss Radio & Television board, to discuss the stakes of the quality in the broadcasting industry. Mrs Manil Cooray, Deputy director of AIBD, showed the added value of AIBD's quality management system, one year after its certification and Mr Riyaz Sayed-Khaiyum, CEO of Fiji Broadcasting Corporation Limited, provided the audience with a thorough insight into the operations of his company and the quality challenges it has to take up. Basically, Media Quality Management shows 4 major advantages : 1) it strenghthens the know-how based on the identification of critical control points along the contents making processes so as to reduce the risks within the company 2) it allows everyone in the media company to perfectly understand the roles and responsibilities of his/her colleagues 3) it provides the media staff with effective tools to guarantee the long term satisfaction of the public (audience, viewers & listeners) while conforming with editorial guidelines. 4) It is a fanstastic tool in terms of reduction of waste and defects. The workshop also introduced three key tools to start the set up of a quality management system : 1) the new ISAS BCP 9001:2010 standard issued in 2010 which collects the quality management requirements of both the written press and the broadcast companies. 2) the Media Quality Management System Check Up which consists in a 3-5 day evaluation of how well things go within the company, based on individual interviews, management team workshops and management system design action plan 3) the Media Quality Management Starter Kit, which is a simple tool to provide you with guidelines to build the basic building blocks of your management system We are very grateful to AIBD's team for the perfect organisation in terms of logistics as well as in terms of content of the Media Quality Management workshop and for the general conference as well. We have been particularly impressed by the level and the interest of the participants in quality management. This surely refects how important the subject has become to ensure the credibility and maintain the quality of the media companies. Prof. Dr Louis J. Balme Vice President of International Standardization & Accreditation Services louis.balme@isas.org www.isas.org M. Eng. David Balme CEO, Challenge Optimum S.A. david.balme@optimum.ch www.optimum.ch |
