In an ever more competitive media environment, where readers, watchers and auditors have the choice between a lot of “traditional” and digital media contents, the first challenge is to meet their expectations. How to ensure that the huge investments made in design and development of new and existing production will be translated into market-shares?
We propose you a full bunch of powerful tools and methodologies (such as quality control sampling, Voice of the Customer, Quality Function Deployment techniques and surveys) to implement a robust audience satisfaction measuring and monitoring system, which allows
- to anticipate the audience expectations,
- to take decisions on a fact-based approach and
- to develop a consistent strategy for the company.