Attractive advertisement packages, personalized offers, reliability of the service (in terms of schedule and transmission/ printing quality), flexibility and reactivity towards advertisers’ demands make the satisfied announcers and secure the funding of the media. How to secure the quality of the services delivered to advertisers and how to combine these ones with internal ethical and editorial requirements, such as respect for minors, genders, national laws, etc.?
Our offer
The quality management system we suggest to develop includes specific measures and tools to ensure both advertisers’ and media satisfaction, among others by making transparent the advertising cost structure, facilitating the negotiation of advertising contracts (including on rights and duties of the interested parties) and benchmarking the effectiveness of the advertising activity compared to other media companies.
